Your Worst Employee is Your Website’s Contact Form – Fire it!
When was the last time you left a voice mail message for a company you were considering doing business with? For example, if you had a leaky faucet and called […]
Animal Crackers — The Best P.R. Ploy of the Year!
When was the last time you thought about animal crackers? Probably back when you picked the marshmallows out of Lucky Charms, rode your bike to buy wax lips, Lemon Heads, and enjoyed the 32 seconds of actual flavor in a stick of Fruit Stripe Gum. But this week, Nabisco pulled off a brilliant, no-lose marketing coup when it announced that […]
By Mutual Agreement – The Only Way Business Happens
I am coming off of one of the most extraordinary weekends — one that I will remember for the rest of my life. A little backstory: My wonderful fiancé, Laurel, […]
Stop Treating Your Employees Better Than Your Customers
I’m just going to say it: The pendulum has swung too far. We have to stop catering to our staff. Employee-centric policies and behaviors are driving customers to your competitors. As competition for the best and the brightest employees has grown over the years, so too has the tendency to cater to our staff — at the expense of our […]
Don’t Take Away Service and Tell Me It’s For My Convenience
I throw the final few items in my cart and head to the checkout counter. I had made a quick stop at the local grocery store, and after a quick […]
Losing the Message for the Messenger
There has been a great deal of discussion about Colin Kaepernick’s decision to sit during the playing of the National Anthem and others who have followed suit. And while he, […]
To Be Free, Lochte Needs to Turn Himself In.
David Avrin, Brand Consultant and author of Visibility Marketing (2106 Career Press) There is a clear and simple way for disgraced Olympic swimmer Ryan Lochte to salvage what’s left of […]
A Painful Serving of Humble Pie
(Author’s Note: The week’s events surround the Olympian Ryan Lochte’s fabricated story and his doubling-down before a weak attempt to walk it back, reminded me of a challenging scenario I […]
Consensus Kills Creativity
By David Avrin, CSP — Author of: Visibility Marketing It’s become fashionable of late to lament the dearth of creative ideas. The reality is that we don’t have a deficiency in creativity — we too often have a pervasive lack of courage! Creative people in business are too-often reluctant to share creative ideas for fear of being shut-down. They’ve been brought […]
They Don’t Know What They Don’t Know
“OK Dad, there is something I want to do and I know you’re gonna say ‘no,’ but I just want you to listen to the whole thing without saying anything,” my 13 year-old son says to me. “Go ahead,” I say with my arms folded. “So, I have this old iPhone 5 that wont even turn on,” he […]
Out of the Mouths of Babes | David Avrin
Out of the Mouths of Babes | David Avrin, CSP – Business Marketing Speaker | Pulse | LinkedIn http://ow.ly/QvyO302oUrp
Being Really Good is Just the Entry Fee!
“At the end of the day, it’s about quality!” shouts the company CEO. Wrong! At the beginning of the day, it’s about quality. At the end of the day, it’s about competitive advantage! Producing and providing high-quality products and services are merely the cost of entry into today’s marketplace. Everybody is good, so you have to be good as well. […]
Branding? ReBranding? Don’t Buy the Snake Oil!
Despite the claims of many in the marketing/branding world, effective message and differentiation is more of an art than science — and lets be honest here — not everyone is […]
Passion: The Leading Cause of Business Failure
“Follow your passion!” we have been told for a generation. From personal development “gurus” and school teachers to parents, friends and even celebrities, fulfillment comes from pursuing your dreams. “Follow […]
Misleading Claims? Don’t Think We Don’t Notice
Every city has it’s share of loudmouthed automotive pitchmen. They scream from the TV or radio about their sales. “Push, pull or drag!” “We’ll pay off your trade no matter […]
Losing the Message for the Messenger
The most unintentionally distracting commercial on televisions is for the blood thinner, Xarelto. The problem is that there is no consensus on how to pronounce the name of the product. […]
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